Built for small teams that want simplicity.
Most CRMs and project management tools are built for enterprises with hundreds of employees and budgets to match. BASIC is built for the rest of us — small teams that need to get work done without drowning in features they'll never use.
The problem with business software
Enterprise tools like Salesforce, HubSpot, and Monday.com are powerful. They're also expensive, complex, and designed for organisations with dedicated administrators. If you're a team of 2-20 people, you don't need 500 features. You need 20 good ones.
You end up paying £50-150/user/month for software where 90% of the features go untouched. You spend weeks configuring workflows. You hire consultants to set up integrations. And your team still keeps their real to-do list in a spreadsheet.
BASIC takes a different approach. We built the core tools that small teams use every day — contacts, deals, projects, tasks — and made them work together seamlessly. No setup wizards. No certification programmes. No consultants required.
Our values
Three principles guide every decision we make.
Simplicity
No feature bloat. Every tool earns its place. We build what small teams actually use — and leave out what they don't.
Transparency
One price. No hidden fees. No enterprise tiers. No "contact sales" buttons. You see what you get, and you get what you see.
Developer-First
Full API access from day one. Bring your own AI key. MCP integration for automation. Your data, your tools, your way.
What makes BASIC different
| BASIC | Enterprise tools | |
|---|---|---|
| Price | £3/user/month | £50-150/user/month |
| Setup time | Minutes | Weeks to months |
| CRM + PM together | Included | Separate products |
| API access | Included | Enterprise plan only |
| Training required | None | Certification programmes |
| Contract length | Monthly, cancel anytime | Annual commitment |
Try BASIC today
See for yourself why small teams are switching from enterprise tools to something that just works.